Tuesday 15 March 2011

Wrap It Up! Audi A1 Wrap Competition

After much debate and many test drives, we opted for the Audi A1 as our company car of choice, it looks great, drives really well, has brilliant build quality and is available with a 7 speed DSG gearbox which is smoooooth! It's also really fun to drive!
The A1 will be arriving shortly and since we are using it as a promo car too, we decided to launch a nation wide design competition revolving around the creation of an awesome looking wrap for the car to make it stand out from the crowd!
The comp was only launched a week ago and so far we have had loads of people requesting the "Wrap Pack" to get started on their ideas for the A1. The competition has grown from a small campaign to boosting across the country and getting involved with Gumball 3000 to launch the car at their 13th annual rally this year in central London which then escalated to joining forces with Audi UK on a joint press release when it all concludes, so we are really happy with the way it's worked out so far!
We are now looking forward to seeing all of the wrap submissions and getting the winner some nation wide coverage by unveiling the car at this years Gumball and handing them a £250 cheque!
Stay posted for the results, you can find all the updates on the competition on our facebook page www.facebook.com/ecoforecourt and if you fancy entering please email wrapcomp@gmail.com and we'll send you the Wrap Pack too! You have until 25th April to submit your designs so don't hang around!

Thursday 24 February 2011

Experimental Business

It's been a while since we have seen a great viral video, let alone one that revolves around interesting business practices, so when we saw KLM's 'Personal Space' video it had to be shared on the blog. If nothing else it's hilarious to watch people react to invasions of space that 'belongs' to them. But this is also a brilliant example of a company thinking outside the box and taking their customer service one step further. By allowing flyers to book the seat next to them on the plane, KLM's customers can maximise their personal space and look forward to a more comfortable flight. Check it out...

Tuesday 22 February 2011

In The Press

Since the launch of our first press release, exposure has been pretty good and EcoForecourt has been featured in various places around the web and in print. We have had some great coverage from the likes of SpringWise and TheNextWeb and had some regional papers picked up on us, so we'd just like to say thanks!

Wednesday 9 February 2011

MOO You Gonna Call!?

We believe it's important to echo your brands feel, image and purpose through every aspect of the company and in whatever you do.
Take our sofa for example, it may appear completely crazy, but that's the idea! It's already acted as a great talking point, it's been shared on websites and even a press photographer who recently came to the EF HQ took a photo with members of the team on it! It reflects our brands colours and our funky, light hearted approach to business, people love sitting on it too!
Business cards then, however small they may seem, are certainly no exception to this rule!
Due to the nature of EcoForecourt we needed to find someone with a funky approach to things but more importantly a company with an eco edge - in this case - paper with great green credentials.
After searching around we hooked up with than the guys at Moo.com. We got fixed up with some "Green Stock" which is 100% recycled and recyclable, manufactured using wind power and free from harmful chemicals. Pretty fitting really : )
Here are a couple of samples from the front of some of our teams cards...

Thursday 3 February 2011

The Sign Has Arrived!

We have been in the new Eco Forecourt office now for a number of months and while we have been getting on with work really well, there are still a few things missing from the place to make it feel complete. Namely, Grass on the floor, a couple of really cool chairs and a great big Eco Forecourt logo on the wall! Well, the logo has just arrived! And we would like to share it with you because we are as excited as kids on Christmas day here! Check it out...
Whats cool about these signs is that they peel off the wall no problem and stick to pretty much any flat surface, so if we are going to a show or want to use it for promotion else where, we just whip it off the wall and stick up anywhere we go! Pretty cool right?
Updates to follow on the grass and chairs in the near future, thats going to be a big job!

Wednesday 2 February 2011

We're On Springwise!

Before setting up and launching EcoForecourt, we used to read Springwise.com for inspiration and general updates on all the cool stuff happening out there in the world of start up businesses, entrepreneurs and innovative ideas, and now we are super happy to see our very own idea, (Eco Forecourt) appear on the very same site. Please feel free to take a look at their coverage of the site. Thanks to everyone at Springwise for noticing what we're doing, we look forward to updating you on our progress as we go!